Photography & Video Production

We develop a visual tone form the initial idea. Following an initial consultation for larger photo shoots, we prepare a mood board to solidify the tonality, atmosphere and visual concepts, incorporating actors or models depending on the concept. This knowledge forms the basis for calculating the production costs. Building on this, we define motifs and workflows and clarify locations, timing and required equipment. An idea becomes a plan that provides guidance on set while still leaving room for spontaneous moments.

The mood board already indicates the general look, which we reproduce as closely as possible on set. However, the final aesthetic is created during post-processing, a separate step from the shoot itself. Details are retouched, colors are adjusted and images are brought into their final form. It’s not just about “beautifying” but about consistency: light, contrasts and skin tones are harmonized, crops are set with a trained eye and the entire series is coordinated to look seamless. Depending on the use case, different versions are created for web, social media or print, ensuring the visual language strikes the same tone in every format.

In preproduction, the concept becomes an actionable plan. We create shot lists, finalize locations, organize the set, styling and timing and coordinate everyone involved. This ensures production runs in a structured and efficient manner. In the video concept and storyboard, we determine in advance which scenes are needed, how the story is built and which shots best fit the context.

With our professional video equipment, we handle smaller video shoots and interviews ourselves. For larger projects, we enjoy collaborating with external production companies. Typically, we remain responsible for the idea, concept and storyboard, as well as the art direction on set. This ensures the creative line remains entirely in our hands, even as the production team grows. Depending on the project, we coordinate the workflow, align timing, motifs and look and ensure that the resulting material is exactly what the storyline requires for seamless post-processing.

In postproduction, the material gains its rhythm and impact. During video editing, we arrange scenes, set the timing and pace and shape them into a concise narrative, whether as a short social cut or a longer film. Color grading synchronizes the look, harmonizing colors, contrast and light so the video matches the brand’s visual style. Regarding audio, we collaborate with Martin Niedermeier depending on the project, especially when sound and atmosphere need to intertwine or a custom sound design is required. For interviews, we pay special attention to a clean setup, great clarity and an edit that feels natural and gets straight to the heart of the content.