The Alta Badia Cocktail Week brings together a range of locations, bar cultures and individual signatures over several evenings. Eight locations, eight different interpretations, connected by the idea of experiencing a region through taste.
Designing a format that deliberately unfolds across space and time was a central question in our approach. Each evening stands on its own, each location brings its own atmosphere and each bartender a distinct signature. The aim was to create a structure that allows for diversity while holding everything together at the same time.
The week functions as a movement through the region. Visitors follow the program from place to place or create their own sequence of stops. Signature cocktails become a narrative medium where ingredients, landscape and the personal approaches of the bartenders come together. The traditional boundary between event and setting begins to dissolve.
The visual design responds to this openness with a reduced and consciously abstract form. The motif embraces layering, rhythm and movement, leaving space for interpretation and experience. This creates a visual frame that accompanies the format throughout the week, connecting the individual locations without overriding their identity.
