Burgerhof is an organic farm above Brixen, shaped by an attitude that has always been open to alternative, social and forward-thinking ideas. With Johannes and his wife, this path is now being carried into the next generation, with strong commitment, a clear understanding of connections and the courage to consistently pursue demanding paths such as organic winemaking with PIWI varieties.
The core task was to develop a visual language for a farm that does not see agriculture in isolation. At Burgerhof, wine is part of a larger whole, just like the animals, the soil, and the idea of a functioning cycle. The design therefore needed to go beyond product communication and make visible an approach that is both ecological and poetic.
We started exactly from this idea. The animals, as an essential part of the ecosystem, were brought onto the bottles and placed visibly at the center. This approach was complemented by short poetic lines by Arno Dejaco, adding an additional layer of communication and condensing the connection between agriculture, nature, and language.
The illustrated animals bring the ecological idea onto the bottle, while the poetic lines by Arno Dejaco open up an additional space. In this way, the wines gain a visual identity that brings together origin, cycle, and character, giving the next generation of the farm a distinct and unmistakable face.
