The takeover of Dr. Fliri’s practice by Maria Noflatscher was more than just a change in personnel. With many years of experience at the University Clinic in Innsbruck and a clear professional focus on cardiology and angiology, she brings new energy to an existing space, along with the need for a new level of communication.
The specialization of the practice was translated into a reduced and precise visual form. The wordmark was refined in a way that allows it to be read on multiple levels: as a reference to the heart, as well as to vessels and angiological structures. The typographic design picks up this organic movement, combining medical clarity with a soft, flowing form.
With the transition of the practice came the question of how to visually express this new chapter. The design needed to communicate the medical expertise while also converying a personality shaped by experience, precision and a noticeable sense of drive.
The choice of color also follows its own path. It can be associated with blood without being tied to it directly, while at the same time bringing a sense of lightness and energy, qualities that Maria Noflatscher brings into the doctor’s office. The result is an identity that makes medical expertise visible while remaining open and lively.
