InnStrumenti is a Tyrolean chamber orchestra whose substance has long exceeded what its former name and visual identity were able to express. With up to 80 musicians, smaller ensembles, and a wide artistic range, the program spans from traditional New Year’s concerts to contemporary commissioned works, as well as collaborations with children, theater groups, and festivals such as W:Orte.
For a long time, neither the name nor the visual identity reflected what the orchestra had already developed in content. The logo had aged, and communication had settled into a routine with its audience, without truly making the artistic quality and openness of the ensemble visible.
Following a series of joint consultations, the name was simplified to InnStrumenti. This opened the way for a new approach to the wordmark. The new name brings more clarity, a stronger sense of independence, and at the same time opens up exactly the space the orchestra has long been occupying.
The new logo captures the view of Innsbruck with the Nordkette in the background. This connection holds much of what defines InnStrumenti: a progressive, high-quality, and committed orchestra in a small Alpine capital. The angled forms of the logo reappear in the headlines, while the typography remains minimal and precise.
The newly designed posters have since established a strong presence in Innsbruck’s public space. Their core idea was clear from the beginning: typography becomes rhythm, color becomes melody.
