Lasserhaus brings together centuries of history with a new idea of hospitality. Out of a house with a documented past and a strong connection to Tyrolean Baroque art, an art hotel emerged that curates art, charges its spaces with cultural meaning, and gives the house a new present without losing its depth.
Our design approach was guided directly by the house itself. A central motif was the fresco on the façade featuring the lion and the line “ich bin ein schröcklich Leu.” This image was taken up, reinterpreted, and paired with a modern serif typeface. In this way, a visual language emerged that draws on the historical richness of the house while giving it a new form.
Between the historic building fabric, the documented history of the house, and the desire to create a curated art hotel, a particular kind of trichotomy emerged. The design needed to connect to the house itself without disappearing into images of the past, and it had to create a frame for art that allowed for both cultural depth and a contemporary presence.
This visual language brings together historical opulence and a clear contemporary attitude. The lion motif on the façade restores the house’s own recognizability, while the typographic decision lends the identity calm and precision. The result is a visual presence that respects the age of the building, takes art seriously, and gives Lasserhaus exactly the kind of cultural independence an art hotel needs. The fact that the renovation of the historic building received a Prix Versailles award underlines the quality of the project as a whole.
