In collaboration with Studio Puls, we developed JOIN as a new employer brand for HGV South Tyrol. At its center is a topic that is already crucial for the industry and will become even more important in the future. From this, a project emerged that opens up a new perspective on work, businesses, and shared development.
The starting point was ambitious. An initiative by the HGV Südtirol driven by strong commitment, awareness-building, and a desire for further development needed to be translated into a compelling brand. The challenge was to bring together a highly diverse sector under a shared idea, while finding a language that remains credible, motivating, and easy to connect with.
The core idea felt very natural to us. People are the greatest asset any business has. This conviction became the conceptual foundation and at the same time the starting point for the title, the visual idea, and the overall design. With JOIN, people moved to the center.
For JOIN, we developed a visual language that gives the topic a clear face. The photographic layer, the image concept, and the graphic development were created entirely by us. Since its launch at the Hotel trade fair in 2025, JOIN has gained noticeable attention and has since become a strong foundation for the further development of the initiative.