Summer Emotions in Brixen has been transforming the historic old town into a special meeting point for food, music, and atmosphere on four summer evenings for many years. Between restaurants, live bands, DJs, and the vibrant summer life in the streets, a format emerges that lives from mood, movement, and the interplay of many impressions.
The challenge was to give this already established format a visual identity that captures its unique atmosphere while also creating orientation across the individual evenings. The event thrives on movement through the streets, on passing by different spots, and on the constant shift between music, food, and encounters. This very complexity needed to be felt in the final result.
The idea was to tell the four evenings through color and waves. Each color represents distinct moments of an evening, while the waves symbolize the paths, movements, and senses through which visitors move over the course of the night. From this, a visual language emerged that places the experience itself at the center.
In the end, colors and waves come together in a vibrant design that runs consistently across all applications. The paths through the streets of Brixen, the passing by different spots, and the unique atmosphere of the evenings condense into a shared image within a large-scale print.
